Nissim Ohayon

Helping startups with the sales GTM is a passion for me. The seed was planted in the late 90's while on a visit to Israel when a wise man told me that a key need of Israeli startups is to help them with Sales and Marketing to the world.

That advice did not fall on deaf ears, and started the ball rolling for our imminent move to Israel in 2002. Decades later, and with the experience of helping various startups from stealth mode right up to successful exit (four and counting), the timing was right to launch MarketFit Sales Partners.

Passions run deep in people that sell. For me, the passion is about the sales process that is right for the product, the market, the team and the times. Applying this passion for sales and the sales process to the world of startups, especially the Israeli ones, is something I write about a lot.

Enjoy my musing and quirky insights. I'd be pleased to hear from you about your thoughts on these topics too.