When we scaled Octopai from 3 customers to acquisition by Cloudera, the game-changer wasn’t more leads—it was refining our Ideal Customer Profile. By analyzing our data, we saw that most of our wins came from just three verticals. We pivoted fast, doubled down on what worked, and aligned our entire GTM motion. In this post, I break down how founders can do the same—and why “spray and pray” is no longer an option

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Transform your EV fleet sales like Make My Day with MarketFit: 800% lead growth, value-driven messaging, & streamlined sales.

Learn how Octopai scaled from 3 to 140+ customers by optimizing sales, controlling trials, and solving customer challenges. #SalesSuccess