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Recent Blog Post


Sales Enablement in 2026: Human Coaching Fueled by GenAI and Call‑Analytics at Scale
Explore how AI and human collaboration is transforming modern business operations. This futuristic workspace showcases advanced AI-powered analytics, humanoid robots, and human professionals working side by side to drive innovation, productivity, and intelligent automation — offering a glimpse into the future of sales enablement and enterprise technology in 2026

David Bitton
Oct 224 min read


Break the Re-coaching Loop: Proven Tips for Call Center Coaching Techniques & Success
Most call center coaching fails because feedback is too late, too vague, and completely untracked. Learn how to break the re-coaching loop with data-driven call center coaching techniques that actually stick. From real-time behavior tracking to measurable performance impact, this guide shows you how to turn coaching into your contact center’s ultimate growth engine

David Bitton
Sep 105 min read


From Operators to Leaders: When It’s Time to Hire Your First Head of Sales
Hiring your first Head of Sales can make or break your startup. Bring them in too early and they’ll drown in ambiguity. Wait too long and founder-led sales stalls. The smarter path: build the groundwork with SDRs, AEs, and a fractional CRO who tests and documents your GTM. That way, your Head of Sales inherits real data and a team to lead — not chaos.
Nissim Ohayon
Sep 84 min read


Great GTM Beats Great Tech, Inside Base44 and CyberArk’s Winning Playbooks
Discover how Israel’s Startup Nation legacy shines through the recent $25B CyberArk and $80M Base44 exits. This blog unpacks the GTM strategies behind these wins and how MarketFit Sales Partners helps founders scale sales and build repeatable go-to-market engines

David Bitton
Aug 293 min read


Top 5 Criteria for Hiring Your First Account Manager in a Growing Startup
Hiring your first Account Manager is a key milestone for a growing startup. The right timing and role design can impact client retention, expansion, and referrals. Should you bring in a leader to build your Client Success playbook or have your founding team shape the role first? From balancing onboarding vs. commercial focus to deciding if you need industry expertise, here are the top 5 criteria to guide your first AM hire.
Nissim Ohayon
Aug 212 min read


The Account Executive: Your First True Seller
Hiring your first Account Executive is a critical milestone for any startup. Learn what traits make an AE successful, how founders should prepare a framework and support system, why proximity and distraction-free workspace matter, and the common red flags that signal you’re not ready. Ensure your first AE hits the ground running and accelerates your sales GTM.
Nissim Ohayon
Aug 183 min read


Why AI in Sales Transformation Is Your Biggest Competitive Advantage (or Threat)
AI is transforming sales faster than most teams can scale.
While others add headcount, top performers are automating pipelines, closing faster, and future-proofing GTM.
If AI isn’t part of your sales strategy, you’re already behind.
Here’s what the top 1% are doing—and how you can catch up

David Bitton
Aug 66 min read


From Clicks to Clients: How Social Media Warms Up Leads and Fuels Sales Growth
Discover how MarketFit Sales Partners turns cold connections into high-converting clients using a proven social media lead warming strategy. Learn actionable tactics for engaging prospects on LinkedIn, Twitter, and beyond—while building trust, driving conversations, and accelerating your sales pipeline.

David Bitton
May 86 min read


Founder Burnout from Sales Overload: The Hidden GTM Threat No One Talks About
Burnout is a silent growth killer for startup founders stuck in founder-led sales. Discover how to transition from relentless selling to scalable GTM systems—protecting your mental health while empowering your business to grow. Learn how MarketFit helps Israeli startups systemize sales, delegate effectively, and reclaim focus.

David Bitton
May 68 min read


How to Build Killer Account Management Teams That Actually Expand Revenue
Discover how to build account management teams that do more than just retain—they drive serious revenue growth. This blog breaks down when to split sales and AM roles, how to equip AMs with the right tools like Meet Alfred and Extrovert, and the proven strategies we've used at Panaya, Microsoft, Fraud Sciences, and Octopai to turn underperforming territories into top-performing ones. Ready to grow from within? Start here.

David Bitton
Apr 176 min read


Why 99% of Founders Fail at Scaling a Business—And How to Be the 1% That Succeeds
99% of founders fail to scale—learn the CEO mindset, systems, and strategies to be the 1% that succeeds. #StartupGrowth #Leadership

David Bitton
Mar 24 min read


The Sales Delusion: Why Founder-Led Sales Failure Kills Startups
Founders often believe they can build a scalable sales strategy, but without experience, they risk sabotaging their own startup’s growth

David Bitton
Feb 274 min read


Why Your Top Sales Rep Should Drive a Luxury Car: The Ultimate SaaS Sales Compensation Plan
If your top SaaS sales rep isn’t earning enough to drive a luxury car by year one, your comp plan needs a revamp. Learn how to fix it!

David Bitton
Feb 255 min read


Scaling to $1M ARR: A Strategic Playbook for Startups
ID 344571927 © Yulia Sherstiuk | Dreamstime.com Achieving the milestone of $1 million in annual recurring revenue (ARR) is a...

David Bitton
Feb 175 min read


From Founder to CEO: The Brutal Truth About What It Takes to Lead a Global Startup
Transform from a startup founder to a world-class CEO. Learn the critical leadership skills to scale your company globally. Read more!

David Bitton
Feb 124 min read


5 Must-Know KPIs for Early-Stage Startups: The No-Nonsense Guide to Building a Killer Sales Pipeline
Boost your sales pipeline with 5 essential KPIs for early-stage startups. Discover metrics that drive growth & revenue!

David Bitton
Feb 28 min read


Hybrid Sales Models: A Game Changer for Israeli SaaS Startups
Discover how Israeli SaaS startups can scale with hybrid sales models combining inside sales & PLG. Unlock growth potential today!

David Bitton
Jan 285 min read


From Chaos to Clarity: How Founders Can Conquer Sales Without Losing Their Minds Building Scalable Sales Systems
Struggling with sales? Discover how Marketfit, your Fractional CRO as a Service, helps founders build scalable systems and empower teams!

David Bitton
Jan 145 min read


10 Growth Hacking Strategies Every Early-Stage Startup Should Implement Today
10 growth hacking strategies to scale your startup fast! Actionable tips, real examples & proven hacks to drive growth on a budget.

David Bitton
Jan 125 min read


Are You Tracking the Right Numbers? The KPIs Startup Founders Can’t Afford to Ignore
Discover the 10 essential KPIs every startup founder must track to scale smarter, reduce churn, and optimize growth strategies

David Bitton
Dec 23, 202411 min read
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