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Recent Blog Post


Why AI in Sales Transformation Is Your Biggest Competitive Advantage (or Threat)
AI is transforming sales faster than most teams can scale.
While others add headcount, top performers are automating pipelines, closing faster, and future-proofing GTM.
If AI isn’t part of your sales strategy, you’re already behind.
Here’s what the top 1% are doing—and how you can catch up

David Bitton
13 hours ago6 min read


The Bounce Is Coming: Why Israeli Startups Must Be GTM-Ready Now
Investor confidence in Israeli startups is rebounding, with funding on the rise despite ongoing challenges. This post explores why now is the time for early-stage founders to get GTM-ready, build a repeatable sales engine, and attract capital. Learn how to bulletproof your go-to-market strategy and generate leads to hit the ground running.
Nissim Ohayon
Jun 55 min read


Founder Burnout from Sales Overload: The Hidden GTM Threat No One Talks About
Burnout is a silent growth killer for startup founders stuck in founder-led sales. Discover how to transition from relentless selling to scalable GTM systems—protecting your mental health while empowering your business to grow. Learn how MarketFit helps Israeli startups systemize sales, delegate effectively, and reclaim focus.

David Bitton
May 68 min read


How Sharpening Our ICP Took Us from 3 Customers to Cloudera Acquisition
When we scaled Octopai from 3 customers to acquisition by Cloudera, the game-changer wasn’t more leads—it was refining our Ideal Customer Profile. By analyzing our data, we saw that most of our wins came from just three verticals. We pivoted fast, doubled down on what worked, and aligned our entire GTM motion. In this post, I break down how founders can do the same—and why “spray and pray” is no longer an option

David Bitton
Apr 234 min read


VCs Are Funding Market Risk Again — Are You Ready to Ride the New Wave?
VCs are funding bold bets again. Learn how sharp GTM strategy turns market risk into your biggest fundraising advantage

David Bitton
Mar 316 min read


3 Simple Website Tweaks to Boost Your Lead Conversion Rate Overnight
Boost your website’s lead conversion rate overnight with these 3 simple tweaks. No redesign needed—just quick, high-impact fixes!
Nissim Ohayon
Mar 203 min read


Why 99% of Founders Fail at Scaling a Business—And How to Be the 1% That Succeeds
99% of founders fail to scale—learn the CEO mindset, systems, and strategies to be the 1% that succeeds. #StartupGrowth #Leadership

David Bitton
Mar 24 min read


The Sales Delusion: Why Founder-Led Sales Failure Kills Startups
Founders often believe they can build a scalable sales strategy, but without experience, they risk sabotaging their own startup’s growth

David Bitton
Feb 274 min read


Scaling to $1M ARR: A Strategic Playbook for Startups
ID 344571927 © Yulia Sherstiuk | Dreamstime.com Achieving the milestone of $1 million in annual recurring revenue (ARR) is a...

David Bitton
Feb 175 min read


How SaaS Pricing Evolves Across Different Growth Stages
SaaS pricing evolves as businesses grow—optimize strategies to attract early adopters, scale revenue, and maximize customer retention.

David Bitton
Feb 134 min read


Hybrid Sales Models: A Game Changer for Israeli SaaS Startups
Discover how Israeli SaaS startups can scale with hybrid sales models combining inside sales & PLG. Unlock growth potential today!

David Bitton
Jan 285 min read


The First Pivot: From Coding to Closing
Founder-led sales can be tricky for technical teams. Focus less on features, more on solving customer challenges. #SalesTips #Startups
Nissim Ohayon
Jan 223 min read


From Chaos to Clarity: How Founders Can Conquer Sales Without Losing Their Minds Building Scalable Sales Systems
Struggling with sales? Discover how Marketfit, your Fractional CRO as a Service, helps founders build scalable systems and empower teams!

David Bitton
Jan 145 min read


10 Growth Hacking Strategies Every Early-Stage Startup Should Implement Today
10 growth hacking strategies to scale your startup fast! Actionable tips, real examples & proven hacks to drive growth on a budget.

David Bitton
Jan 125 min read


The 7 Habits That Separate Successful Startup Founders From the Rest
Discover the 7 habits that separate successful startup founders from the rest. Proven strategies to scale, adapt, and thrive in any market.

David Bitton
Dec 19, 20246 min read


Cracking the Code: How Israeli Startups Solve Big Problems and Build Billion-Dollar Unicorns
Discover how Israeli unicorns solve real-world problems, scale globally, and build billion-dollar use cases. Insights for startup founders!

David Bitton
Dec 8, 20244 min read


Uncover the Winning Formula: Mastering the Proof of Concepts that Sell in SaaS Enterprise Sales
Master the art of POCs: Explore types, strategies, and expert tips to streamline sales and boost conversions. Learn more in our latest blog!
Nissim Ohayon
Dec 1, 20244 min read


A Startup's First Sales Hire: How to Avoid the Revolving Door Syndrome
Lack of proper sales infrastructure can lead to a "revolving door" scenario where sales hires struggle and eventually leave, time and again.

David Bitton
Nov 24, 20245 min read


Launching Sales and Marketing for Early-Stage Israeli Startups: Why You Need to Start Now
Why Israeli startups must launch sales & marketing early. Learn steps & success stories like Playtika to build scalable growth engines!

David Bitton
Nov 21, 20245 min read


CASE STUDY: Scaling Octopai’s Sales from 3 Customers to Acquisition by Cloudera
Learn how Octopai scaled from 3 to 140+ customers by optimizing sales, controlling trials, and solving customer challenges. #SalesSuccess

David Bitton
Nov 17, 20244 min read
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