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Recent Blog Post


Forget Product, Market Fit, You Need GTM, AI Fit to Survive 2026
Forget product-market fit, the real edge for startups in 2026 is GTM-AI fit. Discover how AI-powered sales engines are replacing traditional funnels, accelerating growth, and reshaping go-to-market strategies. Learn the 5 pillars to future-proof your startup and how MarketFit Sales Partners helps you build and scale GTM systems that close deals faster, smarter, and at scale.

David Bitton
Oct 304 min read


Sales Enablement in 2026: Human Coaching Fueled by GenAI and Call‑Analytics at Scale
Explore how AI and human collaboration is transforming modern business operations. This futuristic workspace showcases advanced AI-powered analytics, humanoid robots, and human professionals working side by side to drive innovation, productivity, and intelligent automation — offering a glimpse into the future of sales enablement and enterprise technology in 2026

David Bitton
Oct 224 min read


Break the Re-coaching Loop: Proven Tips for Call Center Coaching Techniques & Success
Most call center coaching fails because feedback is too late, too vague, and completely untracked. Learn how to break the re-coaching loop with data-driven call center coaching techniques that actually stick. From real-time behavior tracking to measurable performance impact, this guide shows you how to turn coaching into your contact center’s ultimate growth engine

David Bitton
Sep 105 min read


From Operators to Leaders: When It’s Time to Hire Your First Head of Sales
Hiring your first Head of Sales can make or break your startup. Bring them in too early and they’ll drown in ambiguity. Wait too long and founder-led sales stalls. The smarter path: build the groundwork with SDRs, AEs, and a fractional CRO who tests and documents your GTM. That way, your Head of Sales inherits real data and a team to lead — not chaos.
Nissim Ohayon
Sep 84 min read


How to Build a GTM Engine Like Base44, With No Team, No Funding, and No Excuses
The $80M Wix–Base44 acquisition proves that speed, clarity, and go-to-market execution drive legendary exits. Learn how a solo founder built in public, scaled to 250K users, secured partnerships, and reached profitability in just six months—and discover practical GTM strategies you can apply to grow and scale your startup.

David Bitton
Aug 292 min read


Great GTM Beats Great Tech, Inside Base44 and CyberArk’s Winning Playbooks
Discover how Israel’s Startup Nation legacy shines through the recent $25B CyberArk and $80M Base44 exits. This blog unpacks the GTM strategies behind these wins and how MarketFit Sales Partners helps founders scale sales and build repeatable go-to-market engines

David Bitton
Aug 293 min read


Top 5 Criteria for Hiring Your First Account Manager in a Growing Startup
Hiring your first Account Manager is a key milestone for a growing startup. The right timing and role design can impact client retention, expansion, and referrals. Should you bring in a leader to build your Client Success playbook or have your founding team shape the role first? From balancing onboarding vs. commercial focus to deciding if you need industry expertise, here are the top 5 criteria to guide your first AM hire.
Nissim Ohayon
Aug 212 min read


The Account Executive: Your First True Seller
Hiring your first Account Executive is a critical milestone for any startup. Learn what traits make an AE successful, how founders should prepare a framework and support system, why proximity and distraction-free workspace matter, and the common red flags that signal you’re not ready. Ensure your first AE hits the ground running and accelerates your sales GTM.
Nissim Ohayon
Aug 183 min read


Why AI in Sales Transformation Is Your Biggest Competitive Advantage (or Threat)
AI is transforming sales faster than most teams can scale.
While others add headcount, top performers are automating pipelines, closing faster, and future-proofing GTM.
If AI isn’t part of your sales strategy, you’re already behind.
Here’s what the top 1% are doing—and how you can catch up

David Bitton
Aug 66 min read


From Conversations to Actions: Agentic AI and the New Digital Workforce
AI isn’t just streamlining workflows — it’s creating net new business. Agentic AI bots are transforming websites into 24/7 digital storefronts, engaging visitors in real time and turning curiosity into conversion. This isn’t automation, it’s evolution — and the conversational web is just getting started.
Nissim Ohayon
Jul 203 min read


The Conversational Web: The Next Major Pivot in the Internet’s Evolution
The internet is evolving—and it’s talking back. The Conversational Web is redefining how users interact online: no more static pages or forms. AI-powered chatbots now guide, engage, and convert visitors in real time. They don’t just field questions—they create experiences, capture intent, and deepen customer trust. Discover why conversational interfaces are the next big pivot in digital UX.
Nissim Ohayon
Jul 73 min read


Nice Website. Too Bad I Can’t Talk With It.
Your website looks great—but visitors don’t want to navigate it. They want answers. This post explores how AI-powered chat and conversational interfaces turn static sites into engaging, responsive experiences that guide visitors, capture intent, and boost conversions. Discover the tech stack behind the shift—and why it’s time your website started talking back.
Nissim Ohayon
Jun 173 min read


Verbal Diarrhea Is Killing Your Startup Pitch: Why Laser Focus Wins
Startup founders often sabotage their pitch by saying too much, too fast. Investors and customers don’t want a feature dump—they want clarity. This blog explores how “verbal diarrhea” kills traction and why laser focus on one use case can transform your pitch. Featuring insights from Chris Voss, Steve Jobs, and startup veterans, it's a must-read for any founder ready to sharpen their message.

David Bitton
Jun 66 min read


The Bounce Is Coming: Why Israeli Startups Must Be GTM-Ready Now
Investor confidence in Israeli startups is rebounding, with funding on the rise despite ongoing challenges. This post explores why now is the time for early-stage founders to get GTM-ready, build a repeatable sales engine, and attract capital. Learn how to bulletproof your go-to-market strategy and generate leads to hit the ground running.
Nissim Ohayon
Jun 55 min read


Which Website Chatbot Is Right for You? A Guide to Chatbot Types, and When to Use Them
Confused about which chatbot to use on your website? This guide breaks down the main types—rule-based, AI-driven, live chat, hybrid, and generative AI—so you can choose the right one for your goals. Discover how hybrid bots like Convertr combine flexibility and intelligence to boost engagement and conversion.
Nissim Ohayon
May 283 min read


Close Like Chris Voss: The Startup Founder's Guide to Irresistible Negotiation
Struggling to close VC funding or enterprise deals? Discover how Israeli startup founders can use Chris Voss's FBI negotiation tactics to win high-stakes conversations. Learn tactical empathy, calibrated questions, and real-world strategies from MarketFit Sales Partners — and download your free cheat sheet to start closing like a pro.

David Bitton
May 266 min read


From Clicks to Clients: How Social Media Warms Up Leads and Fuels Sales Growth
Discover how MarketFit Sales Partners turns cold connections into high-converting clients using a proven social media lead warming strategy. Learn actionable tactics for engaging prospects on LinkedIn, Twitter, and beyond—while building trust, driving conversations, and accelerating your sales pipeline.

David Bitton
May 86 min read


Founder Burnout from Sales Overload: The Hidden GTM Threat No One Talks About
Burnout is a silent growth killer for startup founders stuck in founder-led sales. Discover how to transition from relentless selling to scalable GTM systems—protecting your mental health while empowering your business to grow. Learn how MarketFit helps Israeli startups systemize sales, delegate effectively, and reclaim focus.

David Bitton
May 68 min read


No Decision is the Worst Decision
Analysis Paralysis The Paralysis of Analysis in Sales In the fast-paced world of sales, one of the most significant obstacles that...
Nissim Ohayon
May 42 min read


How Sharpening Our ICP Took Us from 3 Customers to Cloudera Acquisition
When we scaled Octopai from 3 customers to acquisition by Cloudera, the game-changer wasn’t more leads—it was refining our Ideal Customer Profile. By analyzing our data, we saw that most of our wins came from just three verticals. We pivoted fast, doubled down on what worked, and aligned our entire GTM motion. In this post, I break down how founders can do the same—and why “spray and pray” is no longer an option

David Bitton
Apr 234 min read
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