Nice Website. Too Bad I Can’t Talk With It.

Converstational Websites. Who'd have thought?

Let’s get this out of the way: You’ve got a great-looking website.

• Clean design? Check!

• On-brand colors? Check!

• Clear CTA buttons? Check!

But there’s a problem - and it’s kind of a big one:

Your site expects me to do all the work.

I land on your homepage. I scroll. I maybe click a menu item. And then?

I give up.

Because what I was looking for wasn’t obvious, and I didn’t have time to play Sherlock Holmes.

The Dirty Secret About Web Design

Most websites are built like brochures.

They assume visitors will:

• Read from top to bottom

• Understand how your offerings map to their problems

• Click the right buttons

• Fill out your form and wait patiently for a follow-up

You've read down this far, so you already know that’s not what happens.

People skim. Bounce. Get distracted.

And unless they instantly find what they need, they leave without a trace.

That’s why conversion rates for most B2B websites are… depressing.

What Visitors Actually Want: A Shortcut to the Answer

Here’s a radical idea: Instead of making people figure out your website, let them talk to it.

Imagine if a visitor could just ask:

“What do you actually do?”

“Do you integrate with HubSpot?”

“Is this right for small teams or just big enterprises?”

Try asking open ended questions like this of any bot you visit. That will tell you a lot about it's ability to truly chat.

Instead of clicking around like it’s 2009, they get clear, direct answers in a conversation.

This isn’t science fiction. It’s what modern AI tools can do - right now.

The Rise of the Conversational Website

Over the past 18 months, we’ve entered a new era of user experience: The Conversational Web.

And it’s powered by a combination of technologies working together:

1. Large Language Models (LLMs)

Think ChatGPT, Claude, Gemini. These models generate natural, human-like responses based on what the visitor says. But on their own, they’re too generic.

2. Retrieval-Augmented Generation (RAG)

This is where things get smart. RAG allows the AI to pull in actual content from your site, PDFs, help docs, etc., and base its answers on real, trustworthy info.

3. Vector Databases

Behind the scenes, these store your content in a way AI can “understand.” Tools like Pinecone, Weaviate, and Qdrant let your chatbot search across your content library in milliseconds.

4. API-Connected Chat Interfaces

Front-end tools like:

• Typeform-like conversational forms

• AI chat widgets (custom-built or tools like Chatbot UI, Voiceflow, Tidio AI, or Intercom Fin)

• No-code/low-code bot platforms (like Landbot, Botpress and yes, like Convertr, of course)

These make it possible to embed smart chat directly into your site - without a dev team rewriting your frontend.

So Why Isn’t Everyone Doing This?

Because many businesses still treat “chat” as a lead form with a smiley face. Or worse, they install a bot that only knows how to say, “I’m sorry, I don’t understand.”

Real interaction means:

• Letting users guide the conversation.

• Actually answering their questions.

• Nudging them toward meaningful next steps based on what they’re telling you.

The ROI?

Higher engagement, better-qualified leads, and a stronger brand impression - even for those who don’t convert today.

Make Your Website Talk Back

If you’re still relying on static pages and “Book a Demo” or "Contact Us" CTAs to do the heavy lifting, you’re missing the moment. AI now gives you the power to:

• Turn curious visitors into qualified leads.

• Help customers before they ask for help.

• Capture more intentwithout guessing.

Want to See This in Action?

At MarketFit, we use and recommend Convertr - an AI-powered chat layer designed to bring these technologies together. It uses LLMs + RAG to make your website truly interactive, not just “chatbot-enabled.”

It helps visitors get answers fast, and helps you capture more leads without rewriting your entire site.

Let’s talk if you’re ready to make your website not just look good - but actually talk back.

Try it out. Chat with our bot here for a first-hand experience. Ask anything and see how the conversation goes.