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Recent Blog Post


Forget Product, Market Fit, You Need GTM, AI Fit to Survive 2026
Forget product-market fit, the real edge for startups in 2026 is GTM-AI fit. Discover how AI-powered sales engines are replacing traditional funnels, accelerating growth, and reshaping go-to-market strategies. Learn the 5 pillars to future-proof your startup and how MarketFit Sales Partners helps you build and scale GTM systems that close deals faster, smarter, and at scale.

David Bitton
Oct 304 min read


Sales Enablement in 2026: Human Coaching Fueled by GenAI and Call‑Analytics at Scale
Explore how AI and human collaboration is transforming modern business operations. This futuristic workspace showcases advanced AI-powered analytics, humanoid robots, and human professionals working side by side to drive innovation, productivity, and intelligent automation — offering a glimpse into the future of sales enablement and enterprise technology in 2026

David Bitton
Oct 224 min read


Break the Re-coaching Loop: Proven Tips for Call Center Coaching Techniques & Success
Most call center coaching fails because feedback is too late, too vague, and completely untracked. Learn how to break the re-coaching loop with data-driven call center coaching techniques that actually stick. From real-time behavior tracking to measurable performance impact, this guide shows you how to turn coaching into your contact center’s ultimate growth engine

David Bitton
Sep 105 min read


How to Build a GTM Engine Like Base44, With No Team, No Funding, and No Excuses
The $80M Wix–Base44 acquisition proves that speed, clarity, and go-to-market execution drive legendary exits. Learn how a solo founder built in public, scaled to 250K users, secured partnerships, and reached profitability in just six months—and discover practical GTM strategies you can apply to grow and scale your startup.

David Bitton
Aug 292 min read


The Account Executive: Your First True Seller
Hiring your first Account Executive is a critical milestone for any startup. Learn what traits make an AE successful, how founders should prepare a framework and support system, why proximity and distraction-free workspace matter, and the common red flags that signal you’re not ready. Ensure your first AE hits the ground running and accelerates your sales GTM.
Nissim Ohayon
Aug 183 min read


Verbal Diarrhea Is Killing Your Startup Pitch: Why Laser Focus Wins
Startup founders often sabotage their pitch by saying too much, too fast. Investors and customers don’t want a feature dump—they want clarity. This blog explores how “verbal diarrhea” kills traction and why laser focus on one use case can transform your pitch. Featuring insights from Chris Voss, Steve Jobs, and startup veterans, it's a must-read for any founder ready to sharpen their message.

David Bitton
Jun 66 min read


Close Like Chris Voss: The Startup Founder's Guide to Irresistible Negotiation
Struggling to close VC funding or enterprise deals? Discover how Israeli startup founders can use Chris Voss's FBI negotiation tactics to win high-stakes conversations. Learn tactical empathy, calibrated questions, and real-world strategies from MarketFit Sales Partners — and download your free cheat sheet to start closing like a pro.

David Bitton
May 266 min read


From Clicks to Clients: How Social Media Warms Up Leads and Fuels Sales Growth
Discover how MarketFit Sales Partners turns cold connections into high-converting clients using a proven social media lead warming strategy. Learn actionable tactics for engaging prospects on LinkedIn, Twitter, and beyond—while building trust, driving conversations, and accelerating your sales pipeline.

David Bitton
May 86 min read


Founder Burnout from Sales Overload: The Hidden GTM Threat No One Talks About
Burnout is a silent growth killer for startup founders stuck in founder-led sales. Discover how to transition from relentless selling to scalable GTM systems—protecting your mental health while empowering your business to grow. Learn how MarketFit helps Israeli startups systemize sales, delegate effectively, and reclaim focus.

David Bitton
May 68 min read


How Sharpening Our ICP Took Us from 3 Customers to Cloudera Acquisition
When we scaled Octopai from 3 customers to acquisition by Cloudera, the game-changer wasn’t more leads—it was refining our Ideal Customer Profile. By analyzing our data, we saw that most of our wins came from just three verticals. We pivoted fast, doubled down on what worked, and aligned our entire GTM motion. In this post, I break down how founders can do the same—and why “spray and pray” is no longer an option

David Bitton
Apr 234 min read


How to Build Killer Account Management Teams That Actually Expand Revenue
Discover how to build account management teams that do more than just retain—they drive serious revenue growth. This blog breaks down when to split sales and AM roles, how to equip AMs with the right tools like Meet Alfred and Extrovert, and the proven strategies we've used at Panaya, Microsoft, Fraud Sciences, and Octopai to turn underperforming territories into top-performing ones. Ready to grow from within? Start here.

David Bitton
Apr 176 min read


Why “Why” is the Most Powerful Question in Consultative Selling (and How It Can 10x Your Close Rate)
Discover why asking "Why" is the ultimate sales hack that creates urgency, builds trust, and helps Israeli startups close more deals.

David Bitton
Mar 164 min read


Why 99% of Founders Fail at Scaling a Business—And How to Be the 1% That Succeeds
99% of founders fail to scale—learn the CEO mindset, systems, and strategies to be the 1% that succeeds. #StartupGrowth #Leadership

David Bitton
Mar 24 min read


The Sales Delusion: Why Founder-Led Sales Failure Kills Startups
Founders often believe they can build a scalable sales strategy, but without experience, they risk sabotaging their own startup’s growth

David Bitton
Feb 274 min read


Why Your Top Sales Rep Should Drive a Luxury Car: The Ultimate SaaS Sales Compensation Plan
If your top SaaS sales rep isn’t earning enough to drive a luxury car by year one, your comp plan needs a revamp. Learn how to fix it!

David Bitton
Feb 255 min read


Scaling to $1M ARR: A Strategic Playbook for Startups
ID 344571927 © Yulia Sherstiuk | Dreamstime.com Achieving the milestone of $1 million in annual recurring revenue (ARR) is a...

David Bitton
Feb 175 min read


5 Must-Know KPIs for Early-Stage Startups: The No-Nonsense Guide to Building a Killer Sales Pipeline
Boost your sales pipeline with 5 essential KPIs for early-stage startups. Discover metrics that drive growth & revenue!

David Bitton
Feb 28 min read


Hybrid Sales Models: A Game Changer for Israeli SaaS Startups
Discover how Israeli SaaS startups can scale with hybrid sales models combining inside sales & PLG. Unlock growth potential today!

David Bitton
Jan 285 min read


The First Pivot: From Coding to Closing
Founder-led sales can be tricky for technical teams. Focus less on features, more on solving customer challenges. #SalesTips #Startups
Nissim Ohayon
Jan 223 min read


From Chaos to Clarity: How Founders Can Conquer Sales Without Losing Their Minds Building Scalable Sales Systems
Struggling with sales? Discover how Marketfit, your Fractional CRO as a Service, helps founders build scalable systems and empower teams!

David Bitton
Jan 145 min read
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