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Forget Product, Market Fit, You Need GTM, AI Fit to Survive 2026
Forget product-market fit, the real edge for startups in 2026 is GTM-AI fit. Discover how AI-powered sales engines are replacing traditional funnels, accelerating growth, and reshaping go-to-market strategies. Learn the 5 pillars to future-proof your startup and how MarketFit Sales Partners helps you build and scale GTM systems that close deals faster, smarter, and at scale.

David Bitton
Oct 304 min read


Sales Enablement in 2026: Human Coaching Fueled by GenAI and Call‑Analytics at Scale
Explore how AI and human collaboration is transforming modern business operations. This futuristic workspace showcases advanced AI-powered analytics, humanoid robots, and human professionals working side by side to drive innovation, productivity, and intelligent automation — offering a glimpse into the future of sales enablement and enterprise technology in 2026

David Bitton
Oct 224 min read


How to Build a GTM Engine Like Base44, With No Team, No Funding, and No Excuses
The $80M Wix–Base44 acquisition proves that speed, clarity, and go-to-market execution drive legendary exits. Learn how a solo founder built in public, scaled to 250K users, secured partnerships, and reached profitability in just six months—and discover practical GTM strategies you can apply to grow and scale your startup.

David Bitton
Aug 292 min read


Great GTM Beats Great Tech, Inside Base44 and CyberArk’s Winning Playbooks
Discover how Israel’s Startup Nation legacy shines through the recent $25B CyberArk and $80M Base44 exits. This blog unpacks the GTM strategies behind these wins and how MarketFit Sales Partners helps founders scale sales and build repeatable go-to-market engines

David Bitton
Aug 293 min read


Top 5 Criteria for Hiring Your First Account Manager in a Growing Startup
Hiring your first Account Manager is a key milestone for a growing startup. The right timing and role design can impact client retention, expansion, and referrals. Should you bring in a leader to build your Client Success playbook or have your founding team shape the role first? From balancing onboarding vs. commercial focus to deciding if you need industry expertise, here are the top 5 criteria to guide your first AM hire.
Nissim Ohayon
Aug 212 min read


The Account Executive: Your First True Seller
Hiring your first Account Executive is a critical milestone for any startup. Learn what traits make an AE successful, how founders should prepare a framework and support system, why proximity and distraction-free workspace matter, and the common red flags that signal you’re not ready. Ensure your first AE hits the ground running and accelerates your sales GTM.
Nissim Ohayon
Aug 183 min read


Why AI in Sales Transformation Is Your Biggest Competitive Advantage (or Threat)
AI is transforming sales faster than most teams can scale.
While others add headcount, top performers are automating pipelines, closing faster, and future-proofing GTM.
If AI isn’t part of your sales strategy, you’re already behind.
Here’s what the top 1% are doing—and how you can catch up

David Bitton
Aug 66 min read


Verbal Diarrhea Is Killing Your Startup Pitch: Why Laser Focus Wins
Startup founders often sabotage their pitch by saying too much, too fast. Investors and customers don’t want a feature dump—they want clarity. This blog explores how “verbal diarrhea” kills traction and why laser focus on one use case can transform your pitch. Featuring insights from Chris Voss, Steve Jobs, and startup veterans, it's a must-read for any founder ready to sharpen their message.

David Bitton
Jun 66 min read


The Bounce Is Coming: Why Israeli Startups Must Be GTM-Ready Now
Investor confidence in Israeli startups is rebounding, with funding on the rise despite ongoing challenges. This post explores why now is the time for early-stage founders to get GTM-ready, build a repeatable sales engine, and attract capital. Learn how to bulletproof your go-to-market strategy and generate leads to hit the ground running.
Nissim Ohayon
Jun 55 min read


Founder Burnout from Sales Overload: The Hidden GTM Threat No One Talks About
Burnout is a silent growth killer for startup founders stuck in founder-led sales. Discover how to transition from relentless selling to scalable GTM systems—protecting your mental health while empowering your business to grow. Learn how MarketFit helps Israeli startups systemize sales, delegate effectively, and reclaim focus.

David Bitton
May 68 min read


How Sharpening Our ICP Took Us from 3 Customers to Cloudera Acquisition
When we scaled Octopai from 3 customers to acquisition by Cloudera, the game-changer wasn’t more leads—it was refining our Ideal Customer Profile. By analyzing our data, we saw that most of our wins came from just three verticals. We pivoted fast, doubled down on what worked, and aligned our entire GTM motion. In this post, I break down how founders can do the same—and why “spray and pray” is no longer an option

David Bitton
Apr 234 min read


How to Build Killer Account Management Teams That Actually Expand Revenue
Discover how to build account management teams that do more than just retain—they drive serious revenue growth. This blog breaks down when to split sales and AM roles, how to equip AMs with the right tools like Meet Alfred and Extrovert, and the proven strategies we've used at Panaya, Microsoft, Fraud Sciences, and Octopai to turn underperforming territories into top-performing ones. Ready to grow from within? Start here.

David Bitton
Apr 176 min read


VCs Are Funding Market Risk Again — Are You Ready to Ride the New Wave?
VCs are funding bold bets again. Learn how sharp GTM strategy turns market risk into your biggest fundraising advantage

David Bitton
Mar 316 min read


Why “Why” is the Most Powerful Question in Consultative Selling (and How It Can 10x Your Close Rate)
Discover why asking "Why" is the ultimate sales hack that creates urgency, builds trust, and helps Israeli startups close more deals.

David Bitton
Mar 164 min read


Why 99% of Founders Fail at Scaling a Business—And How to Be the 1% That Succeeds
99% of founders fail to scale—learn the CEO mindset, systems, and strategies to be the 1% that succeeds. #StartupGrowth #Leadership

David Bitton
Mar 24 min read


The Sales Delusion: Why Founder-Led Sales Failure Kills Startups
Founders often believe they can build a scalable sales strategy, but without experience, they risk sabotaging their own startup’s growth

David Bitton
Feb 274 min read


Why Your Top Sales Rep Should Drive a Luxury Car: The Ultimate SaaS Sales Compensation Plan
If your top SaaS sales rep isn’t earning enough to drive a luxury car by year one, your comp plan needs a revamp. Learn how to fix it!

David Bitton
Feb 255 min read


Scaling to $1M ARR: A Strategic Playbook for Startups
ID 344571927 © Yulia Sherstiuk | Dreamstime.com Achieving the milestone of $1 million in annual recurring revenue (ARR) is a...

David Bitton
Feb 175 min read


How SaaS Pricing Evolves Across Different Growth Stages
SaaS pricing evolves as businesses grow—optimize strategies to attract early adopters, scale revenue, and maximize customer retention.

David Bitton
Feb 134 min read


From Founder to CEO: The Brutal Truth About What It Takes to Lead a Global Startup
Transform from a startup founder to a world-class CEO. Learn the critical leadership skills to scale your company globally. Read more!

David Bitton
Feb 124 min read
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