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Recent Blog Post


CASE STUDY: Scaling Octopai’s Sales from 3 Customers to Acquisition by Cloudera
Learn how Octopai scaled from 3 to 140+ customers by optimizing sales, controlling trials, and solving customer challenges. #SalesSuccess

David Bitton
Nov 17, 20244 min read


Insights from the TechSalesCraft Podcast: Navigating Startup Sales Challenges.
In this episode of the TechSalesCraft podcast, we discuss the pressing challenges startup founders face.
Nissim Ohayon
Nov 12, 20243 min read


How Israeli Startups Can Crush Their 2025 Sales Goals: A Step-by-Step Guide
Set your sales team up for 2025 success! Discover budgeting, hiring, and strategy tips for Israeli startups aiming for ambitious growth

David Bitton
Nov 10, 20246 min read


How to Build a Sustained, Repeatable Sales Pipeline for Startups
Learn how startups like Octopai and WalkMe built scalable, repeatable sales pipelines from the ground up. This guide covers proven strategies for defining your ICP, launching multi-channel outreach, structuring your sales process, and aligning sales and marketing for long-term growth.

David Bitton
Oct 22, 20245 min read


How to Set Up a Scalable Sales Infrastructure for Your SaaS Startup
Building a scalable sales infrastructure is one of the most critical challenges SaaS startups face.

David Bitton
Sep 5, 20245 min read


Startup Sales, Scaling with Limited Resources: Prioritizing Sales Initiatives in Your Startup
Scaling a startup is one of the most exciting yet challenging aspects of entrepreneurship. With limited resources and high expectations,...

David Bitton
Aug 14, 20247 min read


The Importance of a Sales Playbook for Young Startups: Start Early, Adapt Often
For young startups navigating the turbulent waters of early-stage growth, the concept of a sales playbook might seem premature. It's not.

Nissim Ohayon
Aug 6, 20243 min read


From Vision to Victory: The Ultimate Guide to Unstoppable Sales Kickoff Events
Plan an impactful SKO with proven strategies, real-world examples, and actionable insights to drive your sales team’s success

David Bitton
Aug 1, 20245 min read


SaaS Sales Strategy: Upstream vs. Downstream Approaches
When it comes to selling SaaS products, choosing the right sales strategy is critical. Two primary approaches dominate the discussion:...

David Bitton
Jul 22, 20246 min read


Why Your SaaS GTM Plan Will Fail Without This Key Role
Are you struggling with your SaaS GTM plan? Discover why skipping a sales leader could cost you success—and how to fix it.

Nissim Ohayon
Jun 17, 20245 min read


Get Ready for Sales: The Essential Sales Tech Stack for Early-Stage Startups
Getting started in your Sales GTM can involve lots of sales tools. Which ones are critical, vs. nice to have? Read on & share your thoughts.

Nissim Ohayon
Apr 17, 20243 min read


Salesforce.com vs. HubSpot - Have you tried them both? Verdict?
Originally posted on LinkedIn, this article focuses on two of the most common CRMs. Your thoughts?

Nissim Ohayon
Jun 8, 20202 min read


Sharing is Caring. No, really!
With all the hype about selling via social networks, it seems that much of the methodology is highly contrived, but it shouldn't be.

Nissim Ohayon
Jun 1, 20203 min read


The Importance of Presales Professionals (aka Pre-Sales Engineers)
Originally posted on LinkedIn, another article focusing on a critical player in the sales team for tech startups.

Nissim Ohayon
May 18, 20203 min read


Behind every great sales organisation is a Master of Sales Operations.
Originally posted on LinkedIn, this is a review of the role of Sales Operations in tech startups.

Nissim Ohayon
May 14, 20203 min read
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