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Recent Blog Post


The 7 Habits That Separate Successful Startup Founders From the Rest
Discover the 7 habits that separate successful startup founders from the rest. Proven strategies to scale, adapt, and thrive in any market.

David Bitton
Dec 19, 20246 min read


Cracking the Code: How Israeli Startups Solve Big Problems and Build Billion-Dollar Unicorns
Discover how Israeli unicorns solve real-world problems, scale globally, and build billion-dollar use cases. Insights for startup founders!

David Bitton
Dec 8, 20244 min read


Uncover the Winning Formula: Mastering the Proof of Concepts that Sell in SaaS Enterprise Sales
Master the art of POCs: Explore types, strategies, and expert tips to streamline sales and boost conversions. Learn more in our latest blog!
Nissim Ohayon
Dec 1, 20244 min read


A Startup's First Sales Hire: How to Avoid the Revolving Door Syndrome
Lack of proper sales infrastructure can lead to a "revolving door" scenario where sales hires struggle and eventually leave, time and again.

David Bitton
Nov 24, 20245 min read


Launching Sales and Marketing for Early-Stage Israeli Startups: Why You Need to Start Now
Why Israeli startups must launch sales & marketing early. Learn steps & success stories like Playtika to build scalable growth engines!

David Bitton
Nov 21, 20245 min read


CASE STUDY: Scaling Octopai’s Sales from 3 Customers to Acquisition by Cloudera
Learn how Octopai scaled from 3 to 140+ customers by optimizing sales, controlling trials, and solving customer challenges. #SalesSuccess

David Bitton
Nov 17, 20244 min read


Insights from the TechSalesCraft Podcast: Navigating Startup Sales Challenges.
In this episode of the TechSalesCraft podcast, we discuss the pressing challenges startup founders face.
Nissim Ohayon
Nov 12, 20243 min read


Building a Lead Generation Machine: The Ultimate Guide for Sustainable Business Growth
Build a lead gen machine with inbound, outbound & social strategies for steady growth. Need help? MarketFit experts can guide you!

David Bitton
Oct 31, 20246 min read


How to Build a Sustained, Repeatable Sales Pipeline for Startups
Learn how startups like Octopai and WalkMe built scalable, repeatable sales pipelines from the ground up. This guide covers proven strategies for defining your ICP, launching multi-channel outreach, structuring your sales process, and aligning sales and marketing for long-term growth.

David Bitton
Oct 22, 20245 min read


How to Set Up a Scalable Sales Infrastructure for Your SaaS Startup
Building a scalable sales infrastructure is one of the most critical challenges SaaS startups face.

David Bitton
Sep 5, 20245 min read


Startup Sales, Scaling with Limited Resources: Prioritizing Sales Initiatives in Your Startup
Scaling a startup is one of the most exciting yet challenging aspects of entrepreneurship. With limited resources and high expectations,...

David Bitton
Aug 14, 20247 min read


The Importance of a Sales Playbook for Young Startups: Start Early, Adapt Often
For young startups navigating the turbulent waters of early-stage growth, the concept of a sales playbook might seem premature. It's not.

Nissim Ohayon
Aug 6, 20243 min read


Building an Early-Stage Startup Sales Infrastructure: Who to Hire First & Why
Launching an early-stage startup is an exhilarating journey filled with countless challenges and opportunities.

David Bitton
Jul 29, 20245 min read


SaaS Sales Strategy: Upstream vs. Downstream Approaches
When it comes to selling SaaS products, choosing the right sales strategy is critical. Two primary approaches dominate the discussion:...

David Bitton
Jul 22, 20246 min read


The Importance of Communicating Your Revenue Model to Investors for Pre-Seed Startups
Welcome to the colorful world of startups, where dreams are big, failure is a constant companion, and the word "revenue model" can make...

Nissim Ohayon
Jun 24, 20242 min read


Why Your SaaS GTM Plan Will Fail Without This Key Role
Are you struggling with your SaaS GTM plan? Discover why skipping a sales leader could cost you success—and how to fix it.

Nissim Ohayon
Jun 17, 20245 min read


Navigating Choppy Waters: Strategies for SaaS Sales in Turbulent Times
In these challenging financial times, when budgets are constrained and potential customers are delaying purchasing decisions, SaaS sales org

David Bitton
Jun 4, 20243 min read


Get Ready for Sales: The Essential Sales Tech Stack for Early-Stage Startups
Getting started in your Sales GTM can involve lots of sales tools. Which ones are critical, vs. nice to have? Read on & share your thoughts.

Nissim Ohayon
Apr 17, 20243 min read


Elevating Sales to the Management Table: A Strategic Imperative for Israeli Startups
Originally posted on Linked in March 2024, we dive into the importance of Sales having their own representative at the management table.

Nissim Ohayon
Mar 6, 20242 min read


Salesforce.com vs. HubSpot - Have you tried them both? Verdict?
Originally posted on LinkedIn, this article focuses on two of the most common CRMs. Your thoughts?

Nissim Ohayon
Jun 8, 20202 min read
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