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Recent Blog Post


Why Your SaaS GTM Plan Will Fail Without This Key Role
Are you struggling with your SaaS GTM plan? Discover why skipping a sales leader could cost you success—and how to fix it.

Nissim Ohayon
Jun 17, 20245 min read


Here is What I’ve Learned Over the Years in Dealing with Data Professionals
Master the art of engaging data professionals with strategies that address their unique needs are deeply invested in day-to-day activities.

David Bitton
Jun 7, 20247 min read


Navigating Choppy Waters: Strategies for SaaS Sales in Turbulent Times
In these challenging financial times, when budgets are constrained and potential customers are delaying purchasing decisions, SaaS sales org

David Bitton
Jun 4, 20243 min read


Get Ready for Sales: The Essential Sales Tech Stack for Early-Stage Startups
Getting started in your Sales GTM can involve lots of sales tools. Which ones are critical, vs. nice to have? Read on & share your thoughts.

Nissim Ohayon
Apr 17, 20243 min read


Cats would make excellent salespeople.
Originally posted on LinkedIn, we take a tongue-in-cheek look at the attributes of the curious cat, and match that up to salespeople.

Nissim Ohayon
Mar 28, 20242 min read


Elevating Sales to the Management Table: A Strategic Imperative for Israeli Startups
Originally posted on Linked in March 2024, we dive into the importance of Sales having their own representative at the management table.

Nissim Ohayon
Mar 6, 20242 min read


Salesforce.com vs. HubSpot - Have you tried them both? Verdict?
Originally posted on LinkedIn, this article focuses on two of the most common CRMs. Your thoughts?

Nissim Ohayon
Jun 8, 20202 min read


Sharing is Caring. No, really!
With all the hype about selling via social networks, it seems that much of the methodology is highly contrived, but it shouldn't be.

Nissim Ohayon
Jun 1, 20203 min read


The SDR is a Specialized Role in the Sales Funnel, NOT a Junior Sales Executive
Continuing in the anatomy of the various parts of the Tech Startup sales team, here we focus on the role of SDRs.

Nissim Ohayon
May 20, 20204 min read


The Importance of Presales Professionals (aka Pre-Sales Engineers)
Originally posted on LinkedIn, another article focusing on a critical player in the sales team for tech startups.

Nissim Ohayon
May 18, 20203 min read


Behind every great sales organisation is a Master of Sales Operations.
Originally posted on LinkedIn, this is a review of the role of Sales Operations in tech startups.

Nissim Ohayon
May 14, 20203 min read
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